【社評雙語道】增多元文化特色 港式夜市煥魅力
【原文】摘錄自2023年12月16日香港《文匯報》香港旅發局12月15日起在廟街推出為期半年的廟街夜市，包括在牌坊位置增設22個特色美食攤檔和10個懷舊小食流動攤檔，每日由下午2時至晚上11時營業。廟街曾經是香港夜市的代表，政府和業界活化廟街應該新舊結合，既保留香港傳統特色又要引入新的創新元素，尤其要結合本地文化創意和最新潮流，加入網紅打卡點等吸客元素，重塑廟街的長遠吸引力。
特區政府為搞活香港夜經濟，早前啟動「香港夜繽紛」系列活動，重振廟街夜市是其中一個重要項目。新推出的廟街夜市最大特色是做到傳統和創新的結合，既有懷舊小食攤檔又有新潮的特色美食攤檔，在這裏可以找到燒賣、魚蛋、煎釀三寶、牛雜這些傳統香港街頭小食，又有土耳其咖啡、串燒等新引入的品種，滿足新一代人的消費口味。與此同時，新的「廟街夜市」邀請了當區的少數族裔居民加入，有利於增添多元文化色彩，豐富小食的品類和活動的特色。
除了小食，廟街下一步還需要引入更多文化氣息，才能滿足市民和遊客所需。過去，廟街就是民間手藝、民俗文化的展示區，傳統文化和時尚潮流在這裏交相輝映，從而體現出香港的精神面貌和生活狀況，這樣才能吸引海內外遊客透過認識廟街來認識香港。因此，廟街上還有擺賣古玩、舊唱片、舊掛畫等等，更有睇相、算命攤檔，以及唱粵曲和流行曲等活動，令夜市的氣氛更熱鬧。
好的景點亦需要有效的宣傳手法才能打響名堂。特別是內地新生代喜愛深度遊，多用「小紅書」、「抖音」等短視頻或社交媒體尋找景點「打卡」和消費。
旅發局應該更多運用社交平台進行宣傳，讓遊客對香港有新的認識、新的印象，促進他們出遊和消費的意慾。根據媒體實測，現在「小紅書」上已經有不少人介紹廟街，一些帖文將之形容為著名導演王家衛「電影裏的香港」，將廟街與香港的影視文化結合起來，大大提升其吸引力。
旅發局下一步可以邀請一些網紅到現場打卡，又可以研發一些小遊戲和VR視頻，為遊客提供沉浸式的消費體驗，從而更好地宣傳廟街的魅力。
廟街是香港夜市的一個縮影，打造廟街對振興香港夜經濟有象徵性意義。昨日重開的廟街夜市開了一個好頭，政府和業界要繼續開動腦筋、集思廣益，根據市民和遊客消費模式的轉變，與時俱進、推陳出新，在保留傳統特色的基礎上展現新思維，開發更多有特色和賣點的夜市消費產品和服務。
除了廟街夜市，今年（2023年）的工展會於12月16日開鑼，今年特別推出晚上7時後免費入場的安排，希望進一步振興夜市經濟。只要政府和業界群策群力，找準特色，必定可以推動夜市經濟的長遠可持續發展，重塑熱鬧繁華的夜香港。
Boost the charm of Hong Kong's Night Markets with multicultural characteristics
【譯文】Starting from 15 December 2023, the Hong Kong Tourism Board (HKTB) has launched a six-month Temple Street Night Market, which includes the addition of 22 speciality food stalls and 10 nostalgic snack stalls at the Archway, operating daily from 2 pm to 11 pm. Temple Street used to be the representative of Hong Kong's night markets. The Government and the industry should revitalise Temple Street by combining the old and the new, retaining Hong Kong's traditional characteristics while introducing new innovative elements, especially combining local cultural creativity with the latest trends, and incorporating such elements as internet celebrity check-in points to attract customers, so as to rebuild the long-term attractiveness of the Temple Street.
The Government has launched the “Hong Kong Night Vibes” campaign with a series of events to revitalise the city's nightlife, and the revitalisation of the Temple Street Night Market is one of the important projects. The most distinctive feature of the newly launched Temple Street Night Market is the combination of tradition and innovation, with both nostalgic and trendy food stalls, where you find traditional Hong Kong street snacks such as Siu Mai, fish balls, Three Fried Stuffed Treasures, and beef offal, as well as newly introduced varieties such as Turkish coffee and kebabs, to satisfy the taste of the new generation. Meanwhile, the new Temple Street Night Market has invited ethnic minority residents in the district to join, which is conducive to adding multicultural colours and enriching the types of snacks and the characteristics of events.
In addition to snacks, Temple Street needs to introduce more cultural flavour to meet the needs of residents and tourists. In the past, Temple Street was a display area for folk crafts and folk culture, where traditional culture and fashion trends mingled to reflect the spirit and living conditions of Hong Kong, and it was only in this way that tourists at home and abroad could be attracted to learn about Hong Kong through Temple Street. Therefore, in the past, there were antiques, old records, old wall paintings, etc. On Temple Street, as well as fortune-telling stalls, and activities such as singing Cantonese songs and pop songs, making the night market ambience more bustling.
Good attractions also need effective publicity to make a name for themselves. In particular, the new generation in the mainland are fond of in-depth tours and use short videos and social media such as “Little Red Book” and “Douyin” to find attractions to “check in” and consume. The HKTB should make more use of social media platforms for publicity, so that tourists will have a new understanding and impression of the city and will be motivated to visit and consume here. According to media reports, many people have already introduced Temple Street on the “Little Red Book”, and some posts describe it as “Hong Kong in the film” by famous director Wong Kar-wai, combining the street with Hong Kong’s film and television culture, thus greatly enhancing its attractiveness.
As a next step, the HKTB can invite some internet celebrities to visit the site, and it can also develop some mini-games and VR videos to provide tourists with immersive consumption experiences, thereby better promoting the charm of Temple Street.
Temple Street is a microcosm of Hong Kong's night markets, and the revitalisation of Temple Street has symbolic significance for reviving Hong Kong's night life. The re-opening of the Temple Street Night Market has made a good start. The Government and the industry should continue to rack their brains, draw on collective wisdom, keep abreast of the times and innovate according to the changes in the consumption pattern of the public and tourists, and develop more night market consumer products and services with special characteristics and selling points based on retaining the traditional characteristics.
In addition to the Temple Street Night Market, this year's Hong Kong Brands and Products Expo kicked off on 16 December 2023, and a free admission arrangement after 7 pm has been introduced this year in the hope of further revitalising the night market economy. As long as the Government and the industry can make concerted efforts to identify the right characteristics, it will certainly be possible to promote the long-term sustainable development of the night market economy and rebuild a bustling and prosperous Hong Kong at night.
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